How to build a local lead list from Google Maps

You will turn your pitch into a filter, check it on one search, then run it across several towns or a whole city and keep the matches as a lead list with emails.

Build a lead list step by step

1. Turn your pitch into rules

   Decide what makes a business a lead. Common pitches have ready-made filters:

   • No website: for web designers. A Facebook page or Linktree does not count as a website.
   • Under 20 reviews: for review and reputation services.
   • Rated under 4.0: for reputation management.
   • Established, with a website: for SEO, ads and software.

   Combine your own rules with all or any: rating, reviews, website, phone, category, a word in the name.

2. Try it on one search

   Open Leads, then Quick search. Search a type of business in a place, such as plumber in Austin, TX, and apply your filter. If too few or too many pass, adjust the rules before you spend more.

3. Run a lead search

   Open Lead searches and press New lead search. Add your queries, one per line, and either a list of places or Cover a city: a grid of points over a city with the spacing you choose. One Maps search stops at 60 places; a grid finds the ones it misses.

   Add your rules under “What makes a place a lead”. OpenReach shows how many searches it will run before it starts.

4. Find emails

   In the Lead list, select leads with a website and press Find emails. OpenReach reads each homepage for a contact address.

5. Work the list

   Set each lead’s status as you call or write, keep notes, and export a CSV for your CRM whenever you like.

Prefer to try it first without an account? The businesses without websites page runs a free search.