Engagement rate calculator
Any creator’s real reach, from their recent posts.
Paste a handle or profile link. OpenReach reads the profile and recent posts and works out the engagement rate, average views, likes and comments, and how often the account posts.
- TikTok
- YouTube
- Engagement rate
- Average views per post
- Posting frequency
One creator costs $0.02 to $0.03, paid per lookup from your own key. What it costs
What you get
How the engagement rate is calculated
TikTok and Instagram
Average likes plus comments per recent post, divided by followers. Up to 30 TikTok videos or 12 Instagram posts are read.
YouTube
YouTube listings show views, not likes, so engagement is average views of recent videos divided by subscribers.
Posting frequency
Posts per week across the span the recent posts cover, and the date of the last one.
Recent posts
Each recent post with its views, likes and comments, linked, so you can see what does well.
How it works
How to use the creator analyser
- 1
Paste a handle
A @handle, a profile link or a YouTube channel ID, and the platform.
- 2
Read the numbers
Engagement rate, average views, likes, comments, posts per week and the last post.
- 3
Save it
Keep the creator in a project with a status, notes and tags.
Use it to
Engagement rate calculator use cases
Vet a creator before a deal
Check that recent posts still get the reach the follower count suggests.
Compare two creators
Save both to a project and compare engagement and average views side by side.
What it costs
Engagement rate calculator pricing
One creator costs $0.02 to $0.03. The software is free. You pay the data provider for the lookups a search runs, from your own key, under a monthly limit you set. A YouTube handle is looked up first ($0.01); a channel ID skips that step.
| Part of the search | Price |
|---|---|
| Profile and recent posts | $0.02 – $0.03 |
Search data
Start with $5 of free search data
Creator, Google Maps and search data in OpenReach comes from YepAPI. Sign up there and new accounts get $5 in free credit, for a limited time. That is enough to try every tool before you spend anything.
- 1
Sign up at YepAPI
New accounts get $5 in free credit, for a limited time.
- 2
Copy your API key
It is on your YepAPI dashboard once you sign in.
- 3
Paste it into OpenReach
During account setup, or later in Settings. Every tool works from there.
The free credit is YepAPI’s limited-time offer and may end. After it, you pay YepAPI per lookup at its price. OpenReach lists every call with its cost and a monthly limit caps what you spend. See pricing
Engagement rate calculator FAQ
How is the engagement rate worked out?
On TikTok and Instagram it is the average likes plus comments of a creator’s recent posts, divided by their followers. On YouTube, where listings show views and not likes, it is the average views of recent videos divided by subscribers. Both are shown as a percentage.
Where do the contact details come from?
Only from what creators publish: emails and phone numbers written in their bio, their link in bio, and the links on their profile. YouTube shows whether a channel has a business email; the address itself sits behind a CAPTCHA on YouTube, so OpenReach tells you it exists and where to find it.
Do I need a project?
No. Every tool works on its own. When a result is worth keeping, save it to a project in one click: creators and leads get an outreach status, notes and tags, and monitors check for new mentions on a schedule.
Does OpenReach post, comment or send messages for me?
No. OpenReach finds people, businesses and conversations and keeps them organised. You reach out yourself, in your own words. That keeps your accounts safe and your outreach honest.
Terms to know
Engagement rate measures how much an audience interacts with posts: likes, comments and shares divided by followers or views, as a percentage.
Fake followersBlack hat
Fake followers are bot or inactive accounts that inflate a profile’s follower count without being real people interested in the content.
A follower audit checks whether a creator’s audience is real and engaged, looking for bought followers, bots and suspicious growth.
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