Outreach email templates

• Cold email templates

  Cold email templates for B2B sales, agencies and local businesses: 8 examples to copy, with subject lines, why each works and how to personalise it.

  • · Local business without a website
  • · Local business with few reviews
  • · Business with a site that is hard to use
  • · B2B software to a team
  • · Agency or freelancer offering a service
  • · Someone who asked publicly for a recommendation
  • · Partnership or integration
  • · Asking for the right person
  8 templates

• Follow-up email template

  Follow-up email templates for when there is no reply: after a cold email, a call, a proposal or a creator pitch, plus a last email to close the loop.

  • · First follow-up after no reply
  • · Second follow-up with something useful
  • · Last email to close the loop
  • · Follow-up after a call or meeting
  • · Follow-up on a proposal or quote
  • · Checking back after “not right now”
  • · Follow-up to a creator
  7 templates

• Influencer outreach email template

  Influencer outreach email templates for paid sponsorships, gifted products, affiliate deals, UGC and ambassadors, with what to include and what to avoid.

  • · Paid sponsorship
  • · Gifted product, no obligation
  • · Affiliate partnership
  • · UGC content request
  • · Long-term ambassador programme
  • · Asking for rates and a media kit
  6 templates

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