Lead magnet
What is a lead magnet?
A lead magnet is a free, useful offer that visitors get in exchange for their contact details: a checklist, a template, a report, a short course, a free tool or a trial. It turns anonymous visitors into leads who agreed to hear from you.
The best lead magnets solve a small, specific problem for exactly the people you want as customers.
Why a lead magnet matters
Most visitors are not ready to buy. A lead magnet starts a relationship with them now, so you can follow up with lead nurturing until they are.
Related marketing terms
Inbound marketing attracts customers who come to you through useful content, search, communities and referrals, rather than cold outreach.
Lead nurturing keeps in touch with leads who are not ready to buy, sending useful content until they are, so they choose you when the time comes.
Lead generation is finding and attracting potential customers and collecting a way to contact them, so sales can start a conversation.
An email list is a set of people who agreed to receive your emails, such as newsletter subscribers, customers or product users.