NAP (name, address, phone)
What is NAP?
NAP is short for name, address and phone number, the three details that identify a local business across the web. A NAP citation is a listing that includes them. NAP consistency means they match exactly on the website, the Google Business Profile and every directory.
Differences such as an old address or a different phone number confuse customers and search engines.
Why NAP matters
Consistent NAP data is a basic local visibility task and an easy win to point out when prospecting local businesses.
Related marketing terms
Local citations are mentions of a business’s name, address and phone on other sites, such as directories, maps and review platforms.
Google Business Profile is a business’s free listing on Google Search and Maps, with its address, hours, phone, website, photos and reviews.
Review management is collecting, monitoring and responding to customer reviews on sites such as Google, G2, Trustpilot and app stores.