Quora marketing
What is Quora marketing?
Quora marketing is using the question-and-answer site Quora to reach people: writing detailed answers to questions in your field, mentioning your product where it truly helps, and building a profile readers trust. Answers can also appear in Google results for the question.
Why Quora marketing matters
Questions on Quora show exactly what people want to know, and strong answers keep getting read for a long time. Copy-pasted promotional answers get downvoted and removed.
Related marketing terms
Forum marketingWhite hat
Forum marketing is taking part in online forums where your customers gather, helping with questions and mentioning your product where it fits.
Community marketing is taking part in, or building, communities where customers gather, and earning attention by being genuinely helpful.
Self-promotionGrey hat
Self-promotion in communities is posting about your own product. Many communities limit or ban it, so check each one’s rules first.