Forum marketing
White hat. Within platform rules and the law. Safe to use.
What is forum marketing?
Forum marketing is participating in discussion forums related to your market, from niche hobby boards to Discourse communities, Stack Exchange and Reddit, to help people and, where appropriate, recommend your product.
Good forum marketing is disclosed and helpful; signature links and drive-by promotion are usually against forum rules.
Why forum marketing matters
Forum threads answer specific questions for years and often rank in search. Being the helpful expert in them builds lasting credibility.
Related marketing terms
Community marketing is taking part in, or building, communities where customers gather, and earning attention by being genuinely helpful.
Reddit marketingWhite hat
Reddit marketing is reaching customers on Reddit by joining relevant subreddits, helping in discussions, and posting or advertising within the rules.
Quora marketing is answering questions on Quora related to your expertise and product, so readers find you through genuinely useful answers.
Comment spamBlack hat
Comment spam is posting promotional or irrelevant comments, often links, on posts, videos, blogs and forums, usually at scale or by bots.