Unlinked brand mentions
What are unlinked brand mentions?
An unlinked brand mention is a page that names your brand or product but does not link to your website. It is common in articles, roundups and forum posts.
Because the author already chose to mention you, asking politely for a link (or a correction, if something is wrong) has a better chance of success than cold link requests.
Why unlinked brand mentions matter
Links from relevant pages help people find you and help search visibility. Unlinked mentions are an easy list of pages to follow up on.
Related marketing terms
Brand mentions are any time your brand is named online, in posts, comments, reviews, articles or videos, with or without a link.
Brand monitoring is tracking where and how your brand is mentioned online, from forums and social media to reviews and news.
Reputation management is monitoring and improving how a brand or person is seen online, through reviews, replies and search results.