Brand mentions
What are brand mentions?
A brand mention is any appearance of your brand’s name online: a Reddit comment, a tweet, a review, a blog post, a YouTube video or a Stack Overflow answer. Mentions can be positive, negative or neutral, and linked or unlinked.
Counting and reading mentions over time is the core of brand monitoring.
Why brand mentions matter
Mentions show awareness and reputation, reveal what people really think, and point to conversations where a helpful reply can win customers.
Related marketing terms
Brand monitoring is tracking where and how your brand is mentioned online, from forums and social media to reviews and news.
Unlinked brand mentions are pages that name your brand without linking to your site, often a chance to ask for a link or a correction.
Share of voice is your brand’s portion of the conversation in a market: your mentions compared with competitors’, as a percentage.
Sentiment analysis classifies text as positive, negative or neutral, so you can see how people feel about a brand across many mentions.