Intent data
What is intent data?
Intent data is information that suggests someone is actively looking for a product like yours. First-party intent comes from your own channels (pricing page visits, demo requests). Third-party intent comes from outside: content consumption across sites, review-site visits, or public posts asking for recommendations.
Public conversations are one of the clearest intent signals: a thread asking "what is the best tool for…" is someone in the market today.
Why intent data matters
Reaching people at the moment they are looking beats reaching them at random. Intent data helps prioritise who to contact and what to say.
Related marketing terms
Lead scoring gives each lead points for fit and interest, such as company size or pages viewed, so sales talks to the most promising first.
Social listening is tracking public conversations about your brand, competitors and market, then learning from and acting on what people say.
Reddit marketingWhite hat
Reddit marketing is reaching customers on Reddit by joining relevant subreddits, helping in discussions, and posting or advertising within the rules.
Account-based marketing targets a short list of high-value companies with tailored campaigns, instead of casting a wide net for any lead.