Influencer rate card
What is an influencer rate card?
An influencer rate card is a price list a creator shares with brands. It typically lists prices per deliverable (a dedicated video, a short mention, a story set, a carousel) and extras such as usage rights, whitelisting, exclusivity and rush fees.
Rates depend on platform, audience size, engagement, niche and how much work the content takes. They are a starting point for negotiation, not a fixed price.
Why an influencer rate card matters
Comparing rate cards against each creator’s average views (CPM) and engagement rate shows which deals offer good value.
Related marketing terms
CPM, cost per mille, is what you pay for every thousand impressions or views. It lets you compare the price of creators and ad channels.
A media kit is a creator’s one-page profile for brands: audience size and demographics, engagement, past partners and how to work together.
Usage rights say where, how and for how long a brand may reuse a creator’s content, for example in ads, on its website or in email.
An influencer contract sets out a creator deal in writing: deliverables, dates, payment, usage rights, exclusivity, approval and disclosure.
A macro influencer is a creator with a large following, usually from about 100,000 to a million, often working with brands professionally.