Social media monitoring
What is social media monitoring?
Social media monitoring is the routine collection of posts and comments that mention your brand, products or chosen keywords, so you can respond: answering questions, thanking fans, handling complaints.
It is the reactive, mention-by-mention side of social listening.
Why social media monitoring matters
People expect a response when they mention a brand, especially when they complain. Monitoring makes sure those posts are seen.
Related marketing terms
Social listening is tracking public conversations about your brand, competitors and market, then learning from and acting on what people say.
Brand monitoring is tracking where and how your brand is mentioned online, from forums and social media to reviews and news.
Brand mentions are any time your brand is named online, in posts, comments, reviews, articles or videos, with or without a link.
Google Alerts is a free Google service that emails you when new pages it indexes match your keywords, such as your brand name.