Testimonial
What is a testimonial?
A testimonial is a quote from a real customer endorsing a product, usually with their name, role and company or photo. It appears on websites, in sales decks and in ads.
Testimonials must be genuine and reflect real experiences; using fake or misleading testimonials breaks consumer protection rules in many countries.
Why a testimonial matters
Specific testimonials that mention the problem and the result reassure buyers that the product works for people like them.
Related marketing terms
A case study is a detailed story of how a customer used a product to solve a problem, with the situation, the solution and the results.
Social proof is the tendency to trust what others do and say: reviews, testimonials, user counts and creator recommendations that reassure buyers.
Fake reviewsBlack hat
Fake reviews are reviews that do not reflect a real customer’s honest experience: written by the business, paid for, or posted to attack rivals.
UGC, user-generated content, is content about a brand made by customers or creators rather than the brand: reviews, photos, videos and posts.