Lead enrichment
What is lead enrichment?
Lead enrichment fills in information a lead is missing: a contact email or phone, the company’s website, size and industry, a person’s role, or the technologies a business uses. It is a form of data enrichment applied to sales leads.
Sources include the business’s own website, public directories and email-finder services.
Why lead enrichment matters
A lead without a contact or without the facts needed to qualify it cannot be worked. Enrichment turns a raw list into one sales can use.
Related marketing terms
Data enrichment adds external facts to records you already have, such as company size, location or industry, to make them more useful.
An email finder is a tool that looks up a business email address for a person or company, from public sources and known address patterns.
Firmographics are facts about a company, such as industry, size, revenue, location and age, used to segment and qualify B2B leads.
Technographics describe the technology a company uses, such as its website platform, CRM or analytics tools, to target and qualify leads.
A lead list is a set of potential customers with contact details and notes, built from research or data sources, ready for outreach.