Firmographics
What are firmographics?
Firmographics are descriptive data about organisations: industry, number of employees, revenue range, location, age and legal structure. They are to companies what demographics are to people.
They are the backbone of a B2B ideal customer profile and are often added to leads through enrichment.
Why firmographics matter
Firmographics are the quickest way to filter a long list of companies down to the ones that could realistically buy.
Related marketing terms
Technographics describe the technology a company uses, such as its website platform, CRM or analytics tools, to target and qualify leads.
An ideal customer profile, ICP, describes the kind of company or person that gets the most value from your product and is best to sell to.
Lead enrichment adds missing details to a lead, such as a work email, company size, website or role, so it can be qualified and contacted.
B2B lead generation is finding businesses that could buy your product and the right people inside them to contact, for longer, larger sales.