Product Hunt launch
What is a Product Hunt launch?
A Product Hunt launch is when a product is posted on Product Hunt, a site where new products are listed daily and ranked by community votes and comments. Makers prepare a page with a tagline, images and a first comment, then engage with visitors through the day.
A launch can bring early users and feedback; its effect depends a lot on the product category and how much the audience overlaps with Product Hunt’s.
Why a Product Hunt launch matters
It is a focused moment of attention for a new product and a page that keeps getting found later. Paying for upvotes or using vote rings breaks the rules and can get a launch removed.
Related marketing terms
Show HN is a type of Hacker News post where people share something they made themselves, for the community to try, discuss and critique.
Pre-launch is the period before a product is publicly available, used to build an audience, collect sign-ups and validate demand.
Early adopters are the first customers to try a new product, accepting rough edges because the problem matters to them and they like new things.
Vote manipulationBlack hat
Vote manipulation is artificially changing votes on a post, by buying upvotes, using multiple accounts or asking groups to vote together.
Indie Hackers is an online community of founders building profitable, often self-funded internet businesses, sharing numbers and lessons openly.