Pre-launch
What is pre-launch?
Pre-launch is the phase before a public launch. Teams use it to validate demand, collect waitlist sign-ups, recruit beta testers, build relationships in communities and with creators, and prepare launch assets.
Why pre-launch matters
A launch to an empty room is quiet. Work done before launch decides how many people show up on the day.
Related marketing terms
A waitlist collects sign-ups from people interested in a product before it is available, to gauge demand and launch to an audience.
Beta testers are early users who try a product before its full release, report bugs and give feedback in exchange for early access.
Product seeding is sending products to many chosen creators at once, often before a launch, to spark organic posts and word of mouth.
A Product Hunt launch is posting a new product on Product Hunt for a day, where the community upvotes, comments and ranks the day’s launches.